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Don’t make your employees into stormtroopers

A long time ago, in a company far far away … Well, without wishing to spoil a good story, scarily it was actually last month. I was speaking to a company about using LinkedIn as a business development...

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Here’s looking at you – LinkedIn Advent Calendar (Day 4)

Keep an eye on who has been looking at your Profile page on LinkedIn. Do you do that already? Yes? Awesome! Then what do you do …? Hopefully you do SOMETHING because this is a great opportunity you’ve...

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Using LinkedIn for Conversations

“LinkedIn is only about conversations!” announced one of the attendees on my training session yesterday – they’d been on a course and that’s what the trainer had told them. “That’s all there is to it!”...

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What’s your etiquette on LinkedIn

Hi, I’m Mark, I’m on LinkedIn and I’m worried. Using LinkedIn comes with a set of challenges & concerns. More so than ever at the moment when things have changed so much over the past 18 months....

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Who do you want to notice you on LinkedIn?

Don’t try to create a LinkedIn Profile that speaks to everyone. You can’t. As Lincoln is famously quoted as saying “You can’t please all of the people all of the time”. The same most certainly rings...

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